Our Story: Building Financial Freedom
From a small Brisbane startup to Australia's trusted financial planning companion, we've been on quite the ride. Here's how we went from spreadsheets and coffee-fueled late nights to helping thousands of Australians chase their money goals.
Born from Frustration
It started with Mackenzie Hartwell staring at yet another confusing banking app at 2 AM, trying to figure out where his money actually went. Sound familiar? After months of juggling multiple spreadsheets and failing to stick to budgets, he realized there had to be a better way.
- First prototype built in a Bundall garage
- 50 beta users from local Facebook groups
- Zero funding, maximum determination
- Focus on real Aussie spending habits
Finding Our Groove
Word spread faster than we expected. Turns out, plenty of Australians were fed up with generic financial apps that didn't understand mortgage stress or the reality of rising grocery bills. We hit our stride by listening to what people actually needed, not what we thought they wanted.
- 15,000 active users across Australia
- Partnership with local financial advisors
- Mobile app launch with offline features
- First profitable quarter achieved
What's Next for isqenoralith
We're not stopping here. The financial landscape keeps changing, and so do we. Our roadmap for the next two years focuses on making financial planning even more accessible, with features that adapt to your life as it happens.
Smart Predictions
AI-powered insights that learn your spending patterns and warn you before you overspend on those weekend shopping trips.
Community Features
Connect with others on similar financial journeys. Share tips, celebrate wins, and learn from people who get it.
Professional Network
Direct access to qualified financial advisors and mortgage brokers who understand the Australian market inside out.
The Human Behind the Platform
Mackenzie Hartwell
"I built isqenoralith because I was tired of financial apps that felt like they were made by people who never struggled to save for a house deposit. We keep it real here."